An in-house scientist in co-founder, Vikas Malik, was the key when it came down to developing the many products that we have to offer. A passionate ultra runner and a physicist by qualification, he soon realised that his interest lay in the core sciences. After pursuing a postdoctoral research in the field of food science, he found employment as an analytical scientist with a food company in the United States of America. Over all those years, Malik developed an understanding of the constituents of various food products and how it was responsible for everything from flavour to nutrition.
By 2014, Malik had taken on his first 50km race. As the distances increased, he saw most around him consume gels to replenish their body. But when he experimented with it over the next few races, he realized that the excess sugar in gels didn’t sit very well in his system; nor did he feel any noticeable change in energy levels. Natural foods didn’t suit him either, leading to excessive bloating on the run. With time, he realized that the fuelling habits were counterintuitive to the time invested in training and he soon decided to use his technical knowledge to develop a product of his own.It took a year of trial and error to arrive at a formula that he was satisfied with. Besides using it himself, Malik handed it out to mates from his running group, who extended their approval after using it during timed runs. He even shipped it over to India where the other co-founders did their own experimentation with it during races and found it effective.
After exchanging notes, it was evident that this was a unique product for endurance athletes and enough reason to make it accessible for others like them.